DAYTONA BEACH, FL - Bethune-Cookman Athletics announced Thursday it is extending its partnership with NIKE, the world's leading designer, marketer and innovator within the athletics industry. BSN SPORTS will continue to serve as the exclusive supplier of NIKE uniforms, footwear, apparel, equipment and accessories.

This extended partnership ensures that student-athletes across all sports will continue to be supported with NIKE apparel in the coming seasons. B-CU will continue to benefit from access to BSN SPORTS' line of Campus Branding products featuring exclusive NIKE branding designs and customizable online fanwear shops for Wildcat fans and supporters.

"B-CU Athletics is proud to extend our relationship with NIKE and BSN SPORTS as a part of our ongoing mission to elevate our student-athletes and our university and to maintain and support our drive for a Championship Culture in Daytona Beach," said Vice President for Athletics Reggie Theus. "By continuing our partnership with NIKE and BSN Sports, we can ensure that Bethune-Cookman continues to stand alongside one of the most widely recognized brands in the world. We are incredibly appreciative of the efforts of the BSN SPORTS team and look forward to continuing our successful relationship."
 
As part of the multi-year agreement, NIKE will continue to serve as the official apparel provider for Bethune-Cookman University Athletics, outfitting all 14 athletic programs along with BSN SPORTS.
 
"My team and I have enjoyed growing alongside B-CU's athletes, teams, staff and fans throughout our long-term partnership," said Todd Northrop, senior vice president of BSN SPORTS collegiate and pro select divisions. "One of the best parts of this relationship has been partnering with Reggie Theus and seeing how he's used the same competitive spirit that drove his NBA All-Star career to now build a championship culture across the program. As we enter this exciting new chapter with Reggie, his team, and NIKE, I'm looking forward to doing even more to ensure every Wildcat has access to premium apparel, gear and fanwear that keeps them game-day ready all year long."
 
ABOUT BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.