DAYTONA BEACH, Fla. – Bethune-Cookman Athletics announced today a partnership with Influxer on Monday, providing Wildcat student-athletes the opportunity to monetize their name, image, and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
 
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.

"The NIL landscape is constantly evolving and working with Davitta Miller and Jason Pompey has been an amazing opportunity to see the vision they have for Bethune-Cookman, providing great options through Influxer for their student-athletes. They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."

Each B-CU student-athletes from every team will have the opportunity to create his or her own webpage that showcases their personalized gear available for purchase. 
 
In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with Bethune-Cookman and its student-athletes on creative elements and marketing.
 
Influxer is partnered with more than 100 universities, including Oklahoma, LSU, Houston and SMU. 
 
Wildcat fans can visit https://influxermerch.com/athletes/bethune-cookman-university/all to purchase co-branded apparel.

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