DAYTONA BEACH, Fla. – Bethune-Cookman University Athletics is proud to announce the Hail Maroon and & Gold Collective, a groundbreaking partnership with Student Athlete NIL, a leading name, image, and likeness (SANIL) management platform. This collaboration aims to provide Bethune-Cookman's student-athletes with unparalleled opportunities to leverage their personal brands and maximize their NIL potential.
 
Bethune-Cookman Athletic Director Reggie Theus expressed excitement about the partnership.
 
"Our primary goal is to prepare our student-athletes for success both on and off the field," said Theus, set to enter his fourth year as Athletic Director and Men's Basketball Head Coach for the Wildcats. "This collaboration with Student Athlete NIL empowers our Wildcats to take control of their personal brands and create opportunities that will benefit them long after their collegiate careers."
 
The partnership comes at a pivotal time in collegiate athletics, as student-athletes across the nation are now permitted to benefit from their name, image, and likeness. The Hail Maroon & Gold Collective allows the Wildcats to take a proactive approach to ensure its student-athletes are well-positioned in this new era.
 
The partnership is set to launch immediately, with introductory sessions scheduled for all Bethune-Cookman student-athletes in the coming weeks.
 
"The landscape of college athletics, as we know it, is changing every day, and we have to make sure Bethune-Cookman is on the forefront with everything surrounding NIL opportunities," continued Theus. "We look forward to helping our B-CU student-athletes navigate the NIL landscape and achieve their full potential."
 
SANIL is not officially affiliated with Bethune-Cookman Athletics but is acknowledged by the athletics department and will operate within NCAA, Southwestern Athletic Conference (SWAC), and Florida state parameters to market and manage NIL opportunities for B-CU student-athletes.
 
SANIL and Hail Maroon & Gold Collective will work in unison with various B-CU supporters to create marketing activations that maximize student-athlete earnings while ensuring that the University's best interests remain protected throughout.
 
For all Bethune-Cookman Athletics news, follow us on Twitter (@BCUAthletics), Instagram (@BCU_Athletics) and BCUathletics.com.
 
ABOUT HAIL MAROON & GOLD COLLECTIVE
Hail Maroon & Gold Collective, Bethune-Cookman's transformational collective, represents a pioneering initiative designed to empower and uplift Wildcats student-athletes. Our core mission is to provide unwavering support, resources and opportunities for their holistic development while fostering a passionate community that celebrates their achievements and personal growth. Through Hail Maroon & Gold Collective, the most passionate Wildcats fans and businesses can engage with Bethune-Cookman University Athletics and its student-athletes like never before and ensure our winning ways continue at Bethune-Cookman University for years to come.
 
ABOUNT STUDENT ATHLETE NIL
Student Athlete NIL (SANIL) is the leading marketing, media and technology agency of record supporting the needs of student-athletes, brands and the ever-evolving era of Name, Image, and Likeness. SANIL operates the collectives of more than 50 Universities while marketing and monetizing the rights of thousands of student-athletes through fan experiences, brand partnerships and premium media content. Each year, SANIL celebrates the achievements of student-athletes at the NIL Summit, a SANIL-produced awards and educational symposium held at the College Football Hall of Fame in Atlanta, Ga. For more information, please visit www.studentathletenil.com.


For all Bethune-Cookman Athletics news, follow us on Twitter (@BCUAthletics), Instagram (@BCU_Athletics) and BCUathletics.com.